Ux

Seoul, South Korea

-

Completed in

2023

Airway is an service for UAM operating system. While I was working in Plana, I could interviewed various group of user types, so I build the operating system just for UAM.There are already a lot of mobility apps but they are only focused on ground mobility. As time goes by, the market is expected to expand to Air mobility too.
So I assumed what will be necessary or expected to UAM infrastructure operators.I wrote my graduation thesis by analyzing the results and bring into visual design.

Overview

UAM is currently focused on flights lasting less than 90 minutes. However, Customers will demand greater comfort compared to current flight experiences. It is projected that UAM will be commercialized within 10 years.

Problem

Lack of Cognitive information for Passengers

Users all perceive/experience it as one flow, but the information provided by the airport and the information provided by the airline are all separate, and there is no room to choose from many options when selecting a seat.

Project goal

Provide the information of the flight Environment

From departure to the airport to boarding, providing as much information as possible so that passengers can simulate it in their heads.

For passengers who feel they lack of information when traveling

Target Audience

For passengers who feel they lack of information when traveling

Target Audience

Provides visual images so that it can be perceived as a more familiar status

Benefit

Provides visual images so that it can be perceived as a more familiar status

Benefit

System which is more detailed information and options to control

ITEM

System which is more detailed information and options to control

ITEM

Project goal

Provide the information of the flight Environment

From departure to the airport to boarding, providing as much information as possible so that passengers can simulate it in their heads.

For passengers who feel they lack of information when traveling

Target Audience

Provides visual images so that it can be perceived as a more familiar status

Benefit

For passengers who feel they lack of information when traveling

Benefit

System which is more detailed information and options to control

ITEM

How might we

How might we motivate users to study?

How should flight experiences differ from now?

Competitor Research

Positive evaluation of the system of organizing and directly giving rewards

Target Market

Negative evaluation that people may not learn the lecture properly by focusing on accumulating points.

Main Target

Main Target

Main Target

Passengers in Europe who frequently use low-cost airlines

Passengers in Europe who frequently use low-cost airlines

Passengers in Europe who frequently use low-cost airlines

Customer Characteristics

Customer Characteristics

Customer Characteristics

Purposes : Travel for business
Annual salary of over 7-8K
Age range: 40s-50s

Purposes : Travel for business
Annual salary of over 7-8K
Age range: 40s-50s

purposes :
Travel for business
Annual salary of over 7-8K
Age range : 40s-50s

Market Research

Market Research

Market Research

There is no aviation service that provides integrated systems and personalized services

There is no aviation service that provides integrated systems and personalized services

There is no aviation service that provides integrated systems and personalized services

Target Market

Target Market

Target Market

Passengers traveling to Europe within 2 hours using UAM
(Former low-cost airline passengers)

Passengers traveling to Europe within 2 hours using UAM
(Former low-cost airline passengers)

Passengers traveling to Europe within 2 hours using UAM
(Former low-cost airline passengers)

Airway

Solutions which can connect from airport to landing

Solutions

OUtcome

SNU Graduation show 2023

SNU Graduation show 2023

I held exhibitions and presented papers through videos, prints, and 3D modeling.

retrospect

How to approach complex data and considerations and turn them into design

I conducted four large surveys and interviews, and in the process of setting goals, we felt pressure to provide exceptionally different services. So, we started to approach it as a more complex service. By simplifying the goal and designing a logical structure, we achieved the current result.

Interested in working together?

만나서 반갑습니다.
Pleasure to meet you.

Interested in working together?

만나서 반갑습니다.
Pleasure to meet you.

Interested in working together?

만나서 반갑습니다.
Pleasure to meet you.

Interested in working together?

만나서 반갑습니다.
Pleasure to meet you.